A corporate university is a management tool designed to assist organizations achieve their strategic goals by conducting activities that foster individual and organizational learning and knowledge.
A corporate university provides job and company specific training for an organization’s personnel, with training content specific to the strategic needs of that organization. Corporate universities are established for a variety of reasons, but most organizations have the same basic objectives:
- Organize training
- Start and support change in the organization
- Bring a common culture, loyalty, and belonging to a company
- Remain competitive in today’s economy
- Retain employees
- Promote key employees
- Drive job growth
Traditional approaches to training tend to be reactionary, driven by delivery of technical skills in classrooms, where training is seen as an event. In contrast, the corporate university takes a more proactive approach, where learning is aligned with the corporate business strategy in real-time.
It is focused on developing competencies and is often delivered using a blended learning model utilizing face-to-face and online learning technologies. Corporate university learning is embraced at all levels of the organization and is viewed as a continuous process.
The corporate university provides career progression potential, multi-disciplinary learning and professional recognition for lifetime learning competencies. Participants across the organization gain an understanding of the importance of new people, organizational and business inspired skills.