university is a management
tool designed to assist organisations achieve their
strategic goals by conducting activities that foster
individual and organizational learning and knowledge.
A corporate university
provides job and company specific training for an
organisation's personnel, with training content specific to
the strategic needs of that organisation. Corporate universities are established
for a variety of reasons, but most organisations have the
same basic objectives:
Start and support change in the
Bring a common culture, loyalty, and
belonging to a company
Remain competitive in today's economy
Promote key employees
Drive job growth
Traditional approaches to training tend
to be reactionary, driven by delivery of technical skills in
classrooms, where training is seen as an event. In
contrast, the corporate university takes a more proactive
approach, where learning is aligned with the corporate
It is focused on developing competencies
and is often delivered using a blended model of both
face-to-face and online learning technologies. Corporate
university learning is embraced at all levels of the
organisation and is viewed as a continuous process.
The corporate university provides career
progression potential, multi-disciplinary learning and
professional recognition for lifetime learning competencies.
Participants across the organisation
gain an understanding of the
importance of new people, organisational and
business inspired skills.
Acquire the Strategic Skills
to Build a Corporate University with Outstanding Profit and
Technology is now pressurising the transformation of business and
organisational development processes. The reality is
that every person can access know-how and
competitive intelligence for sharing, comparing and
contrasting information and knowledge in all parts
of the organisation.
This means that the strategic management and vital
competitive information role of the
university is even more important. For top management driving
forward, their eyes and ears need to be sharper and
even more vigilant, productive, effective and
inspirational in this knowledge intensive real time
Now is the time to acquire the important application
skills that result in a corporate
unique customised and bespoke winning properties.
Consider key application developments, including:
• The need to get on board with the connected
corporate university enterprise dynamics – and how
to get started.
• How to address security and confidentiality
vulnerabilities inherent in a connected environment.
• The internet of things'
technologies are transforming every aspect of the
organisation, from the
factory floor to the top management level.
In an increasingly competitive business
environment a successful company has to have a
continuous and dynamic entrepreneurial culture to
sustain its competitive capability.
At one time management know-how had a certain
longevity, but in today’s real time environment the
ability to rapidly refresh and renew market and
high performance demand-led knowledge is critical.
How can you do that?
The corporate university, or any variation
of it, has a multidisciplinary mandate drawing on
connected functions and executive resources from top
management to clarify the total business perspective
and combine the best in knowing and resourcing ‘what
to do and how to do it’, whenever and wherever it is
needed. As each organisation is unique and its
circumstances are different, each has to find its
own way of doing that; one that has a
spine, a heart and a brain.
All good companies already have the foundations of a
called business know-how. The
challenge is to harness it, develop it and
capitalise on it.
is the Blueprint and where did
it come from?
Having been charged with designing and implementing
a number of innovative development transitional
interventions in companies,
the G-ACUA Management experience showed that
optimising a successful outcome could only be
achieved by unique and
dynamic training and development programmes of
continuous change. Innovative programme portfolios
that were bespoke and that
had the potential to reach-out and re-energise
specific situations were in high demand.
programmes did not achieve the essential performance
outcomes and could often exacerbate inherent
weaknesses in organisation and important business
A holistic management
solution was required that had high engagement
across the organisation. And this
was not to be a one-off exercise,
but one that had continuous flow in character and
that could roll and respond to the changing
demands at the front leading edge of organisation.
The Blueprint evolved from
these hard won experiences,
with its innovative geometrical shape, ten core
connected management strands and multiple linked
dynamic decision elements. It's
not a stereotype generalistic management model,
it provides a wholly-energising
interactive learning curve and dynamic process
management environment. It
involves the all-important
administrative and logistical framework and
facilitates the design and delivery of
portfolio of formal and informal learning and
development actionable learning programmes
that synergise to provide the knowledge and
skills regime to meet the emergent strategic
learning challenges provided by the company and its
defines the external programme provision that may be
needed to supplement internal training and
development resources, defining their quality and
their timely delivery to complement and coalesce
with business and organisational demands.
The Blueprint is best
applied by selected groups of employees who bring
best practice and latest knowledge to bear on
complex and intricate problems and competitive
learning issues to ensure cost effective best
practices and providers are employed. It facilitates
people’s ideas, analytical skills, practical
visualisation of aims, objectives and outcomes in a
series of congruent real time learning events.
We like to think of it as
a 21st century ‘circular management henge’
with pillars of knowledge around its strategic
directional solar management axis.
an atmosphere that promotes
a quest for knowledge and
understanding that can only be found by means of
continuous new learning. Every
new day brings new demands
for actionable solutions
and the skilful use of tools and limited scarce
resources in a constant and constantly changing
Find out more in the Go-To-Guide