Global Association of
Corporate Universities
and Academies

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 Corporate University




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An Introduction
What is a Corporate University?





A corporate university is a management tool designed to assist organizations achieve their strategic goals by conducting activities that foster individual and organizational learning and knowledge.


A corporate university provides job and company specific training for an organization's personnel, with training content specific to the strategic needs of that organization. Corporate universities are established for a variety of reasons, but most organizations have the same basic objectives:

  • Organise training

  • Start and support change in the organization

  • Bring a common culture, loyalty, and belonging to a company

  • Remain competitive in today's economy

  • Retain employees

  • Promote key employees

  • Drive job growth

Traditional approaches to training tend to be reactionary, driven by delivery of technical skills in classrooms, where training is seen as an event.  In contrast, the corporate university takes a more proactive approach, where learning is aligned with the corporate business strategy.


It is focused on developing competencies and is often delivered using a blended model of both face-to-face and online learning technologies. Corporate university learning is embraced at all levels of the organization and is viewed as a continuous process.


The corporate university provides career progression potential, multi-disciplinary learning and professional recognition for lifetime learning competencies.  Participants across the organization gain an understanding of the importance of new people, organizational and business inspired skills.



Acquire the Strategic Skills to Build a Corporate University with Outstanding Profit and Performance Potential

Technology is now pressurising the transformation of business and organizational development processes. The reality is that every person can access know-how and competitive intelligence for sharing, comparing and contrasting information and knowledge in all parts of the organization.

This means that the strategic management and vital competitive information role of the corporate university  is even more important. For top management driving forward, their eyes and ears need to be sharper and even more vigilant, productive, effective and inspirational in this knowledge intensive real time competitive environment.

Now is the time to acquire the important application skills that result in a corporate university, delivering unique customised and bespoke winning properties.

Consider key application developments, including:

• The need to get on board with the connected corporate university enterprise dynamics – and how to get started.

• How to address security and confidentiality vulnerabilities inherent in a connected environment.

• The internet of things' technologies are transforming every aspect of the organization, from the factory floor to the top management level.

Mapping the Corporate University

In an increasingly competitive business environment a successful company has to have a continuous and dynamic entrepreneurial culture to sustain its competitive capability.

At one time management know-how had a certain longevity, but in today’s real time environment the ability to rapidly refresh and renew market and high performance demand-led knowledge is critical. How can you do that?

The corporate university, or any variation of it, has a multidisciplinary mandate drawing on connected functions and executive resources from top management to clarify the total business perspective and combine the best in knowing and resourcing ‘what to do and how to do it’, whenever and wherever it is needed. As each organization is unique and its circumstances are different, each has to find its own way of doing that; one that has a spine, a heart and a brain.

All good companies already have the foundations of a corporate university, called business know-how. The challenge is to harness it, develop it and capitalise on it.

What is the Blueprint and where did it come from?

Having been charged with designing and implementing a number of innovative development transitional interventions in companies, the G-ACUA Management experience showed that optimising a successful outcome could only be achieved by unique and dynamic training and development programmes of continuous change. Innovative programme portfolios that were bespoke and that had the potential to reach-out and re-energise specific situations were in high demand.


Piecemeal subject-based programmes did not achieve the essential performance outcomes and could often exacerbate inherent weaknesses in organization and important business processes.

A holistic management solution was required that had high engagement across the organization. And this was not to be a one-off exercise, but one that had continuous flow in character and that could roll and respond to the changing demands at the front leading edge of organization.

The Blueprint evolved from these hard won experiences, with its innovative geometrical shape, ten core connected management strands and multiple linked dynamic decision elements. It's not a stereotype generalistic management model, it provides a wholly-energising interactive learning curve and dynamic process management environment. It involves the all-important governance, administrative and logistical framework and facilitates the design and delivery of the all-important portfolio of formal and informal learning and development actionable learning programmes that synergise to provide the knowledge and skills regime to meet the emergent strategic learning challenges provided by the company and its competitors.


The Blueprint defines the external programme provision that may be needed to supplement internal training and development resources, defining their quality and their timely delivery to complement and coalesce with business and organizational demands.

The Blueprint is best applied by selected groups of employees who bring best practice and latest knowledge to bear on complex and intricate problems and competitive learning issues to ensure cost effective best practices and providers are employed. It facilitates people’s ideas, analytical skills, practical visualisation of aims, objectives and outcomes in a series of congruent real time learning events.

We like to think of it as a 21st century ‘circular management henge’ with pillars of knowledge around its strategic directional solar management axis. It has an atmosphere that promotes a quest for knowledge and understanding that can only be found by means of continuous new learning. Every new day brings new demands for actionable solutions and the skilful use of tools and limited scarce resources in a constant and constantly changing world.


Find out more in the Go-To-Guide






Corporate University

Go-To Guide


The G-ACUA Corporate University Go-To Guide has been designed to direct you through the process of corporate university development. 


Find Out More Here
















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