Reaching Out For
Many people ask me the question, ‘Who should be responsible for
getting our corporate university activities started?’
In my experience that is the wrong starting point.
Initially, what they need is a clear understanding of what the
company, and its subsidiaries, is trying to do. What is the ‘size’
of the opportunity or problem? And what is the time scale of
importance; now or tomorrow or in the future?
The ‘size’ can vary greatly, from numerous small items to a major
intervention. There may be a demand for innovative ideas, new
knowledge, or a whole package of change dynamics. And a whole load
From years of ‘front of class’ experience, it is clear that each
corporate university is a new variable entity, that has a different
shape according to the company and SBU needs.
Change dynamics are in demand. And you cannot do everything at once.
You need to prioritise and work with those parts of the organisation
that can make things happen. You need to wake up your staff and get
them interested in the future of the company and its many different
If you have some ideas about what
you think are the best start points, I would be pleased to hear
For further reading
on this subject please see:
Management of an Organisation's Lifelong Learning Curriculum
Chronology of Corporate University Thinking