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The New Generation of Corporate
Universities - co-creating sustainable enterprise and business
development solutions
Richard Dealtry & Ian Campbell
ISBN:
978-1-904481-09-6
Price: £5.25
This article captures the
researches, experience and current thoughts of two leading
professional Corporate University and Corporate Academy solutions
designers and developers, Ian Campbell and Richard Dealtry. It
provides a provocative commentary on the quality of current
management perspectives and practice in the area of corporate
university management.
The article comments upon some of
the popular misconceptions of what the corporate university is all
about and how these fault-lines in corporate university management
styles present barriers to further development along the learning
curve and the full realisation of the concept’s potential.
From a critique perspective it
then moves forward with comments on a pro-active modality for
configuring intellectual properties and implementing intervention
programmes. This process involves the development of dynamic
scenarios around ‘thinking schools’ properties and their
manifestation through management processes defined as the BLU Way.
It emphasises the vital strategic
management role being undertaken by the new generation of corporate
university managers and the nature of the skills and competencies
necessary in renewing and sustaining intelligence based enterprise
cultures in organisations.
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