This article takes a further step forward in defining the strategic role of the corporate university. It describes an approach for appraising and managing the consequences of management’s present style of intellectual leadership on a company’s market value.

It describes two robust management indices that are being used to facilitate this process of appraisal and management. The Intellectual Equity Index (IEI) and the Intellectual Capital Index (ICI) which when combined together provide a basis for defining the quality of intellectual leadership in a company, i.e. the Intellectual Leadership Indicator (ILI). The ILI directly reflects the quality, direction and trend in the company’s ability to achieve or maintain intellectual leadership in its business sectors. This is the state of development upon which its competitive position and future business success depends.

The outcome of the ILI appraisal produces a penetrating insight into the state of management’s business orientation and organisational readiness. It also defines the baseline position from which a bespoke portfolio of corporate university properties can be properly formulated and managed.